The thing that still surprises me, after years of working on this, is how late in the process packaging conversations happen. A company will spend eighteen months developing a product. Engineering reviews, material selections, tolerance studies, supplier qualifications. And then somewhere in the last six weeks before launch, someone sends an email asking what we should put it in. [...]
Molded pulp is doing more for your brand than you are giving it credit for – A marketer’s POV I work in packaging in Tricor d.o.o. On the marketing side of it. Which means I spend a lot of time thinking about something a lot of marketing teams treat as someone else's problem. The packaging your product ships in [...]
A word from our CEO Matjaž Bergant There are two completely different markets inside molded pulp Most of the industry attention, the trade show presentations, the supplier brochures, goes toward custom-designed molded fibre. A tray shaped precisely around your product. Branded. Engineered to your dimensions. It is genuinely impressive work, and for the right company at the right volume, [...]
Have you ever noticed how packaging can make or break your operations? As 2026 rolls in, it’s not just about ticking boxes anymore. Companies that act now on their PPWR transition are positioning themselves to save time, cut costs, and actually make packaging a strength rather than a headache. Speed matters: One-piece molded pulp inserts Think about the last [...]
Styrofoam worked for years. It was cheap. Light. Easy to source. Easy to explain. And, for a long time, nobody questioned it. Until they did. If you are responsible for packaging decisions in your company, you have probably noticed the shift already. Customers ask what happens after the product is unpacked. Buyers want proof, not Claims. Waste fees quietly [...]
Are you ready for a shift in packaging? Packaging is one of those things that most companies don’t think about too much, until it hits them in the face. Literally. A shipment arrives damaged. Or a client asks, “Is this recyclable?” Then you remember the EU Packaging and Packaging Waste Regulation (PPWR) looming over the horizon. Cue moulded pulp [...]
Say “moulded pulp packaging” and most people picture egg cartons. Light, cheap, maybe a bit flimsy. That used to be true, but it really does not reflect what pulp packaging can do today. These days, pulp trays handle way more than eggs. You might be surprised, but laptops, car parts, and even big appliances travel safely in them. Products [...]
Introduction: A changing regulatory landscape in EU packaging Packaging legislation in the European Union is undergoing one of its most significant updates in recent years. The Packaging and Packaging Waste Regulation (PPWR), expected to come into force in the second half of 2025, sets out new mandatory requirements for recyclability, reuse, and clearer product labelling. Simultaneously, Extended Producer Responsibility [...]
Country-by-Country: How moulded pulp packaging aligns with EU packaging regulations For companies shipping across Europe, choosing the right packaging material isn’t just about protection, it’s about legal compliance, brand responsibility, and long-term cost-efficiency. Moulded pulp packaging, made from recycled or virgin paper fibres, is rapidly becoming a preferred alternative to plastic and EPS in many industries. But how well [...]
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